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Nov 24, 2015

Before a financial Institution creates any major initiatives to gain new customers, they must understand their market first.  With that, financial institutions must also create a consistent way to continual way to re-understanding the ever-changing market in which they serve.


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Nov 17, 2015

In this episode the host John Siracusa interviews Marty Weintraub on the true difference between earned & paid media.  Getting true and powerful understanding of content and distribution, to learn very practical guide with at least 3 takeaways.  This interview included chock full of statistics, insight and energy.  We...

Nov 10, 2015

Episode 025 @petershankman

In this episode the host @johnsiracusa interviews @petershankman Enjoy the Zombie attack.


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Nov 3, 2015

Banking, an industry that has been turned on its head. Yet, it’s one of the most lagging industries in regards to adaptation.   Ideas and innovation are everywhere in banking as long as we are open to see it. 


Innovation is all about deeply understanding consumer habits and building ideas that connect dots so...